Digital Marketing Assistant – Birmingham City Centre

Are you passionate about digital marketing and looking to progress your career and supplement your skill-set with a range of modern online marketing and SEO techniques?

Working for our sister Company, Soar Enterprises Online Limited, as a Digital Marketing Assistant, you will support the Marketing Manager with a broad range of both online and offline marketing.

The ideal candidate will have a passion for, and a strong foundation in, online marketing, combined with a creative flair and solid analytical thinking.

This role requires strong collaboration with sales teams, graphic designers and SEO consultants.

As a Digital Marketing Assistant you will be involved in the following:

  • Supporting the Marketing Manager with the full marketing mix
  • Helping to manage marketing campaigns
  • Produce copy/ content for clients’ websites
  • Managing social media accounts
  • Helping to produce informational brochures – both online & offline
  • Liaising across departments and working closely with sales and management

Key Responsibilities:

  • An analytical understanding of brands and readers to ensure all elements within your scope resonate with our core target market
  • Planning and delivery of subscriptions marketing social media strategy: working alongside the Managers to plan the organic and paid strategies to relevant audiences across Facebook, Twitter and LinkedIn. Collaborating closely with team members to create website and social content
  • Management of the marketing offers on websites: Keeping websites up-to-date with relevant and consistent offers. Leading conversion rate optimisation strategies, including analysis of landing page and conversion effectiveness, while providing feedback and progress updates to the business
  • Assist with e-mail campaigns by providing interesting and up to date content concentrating on delivery, open rates, click through rates and lead generation
  • Copy write campaign and core brand content for the website, social channels, and e-mail briefs: ensuring content delivers against key messages and is in brand tone of voice
  • Input into wider campaign design and planning – Attend meetings with the current marketing team and in-house designers and bring your ideas on how to amplify across all digital touch points
  • Competitive tracking: Identifying what our competitors are delivering across their online channels and recommending what elements to replicate
  • Performance reporting and insight: Reporting the digital marketing performance on a weekly basis
  • Input into wider campaigns and strategies across our group of  businesses, including events marketing and client partnerships

Ideal candidate

As a Digital Marketing Assistant you will have the following:

  • A Marketing or Digital Marketing Degree or similar qualification in Marketing
  • Experience within marketing, PR, digital, web or communications role is preferred
  • You must have strong copy-writing skills, have a keen eye for detail and understand the concepts of digital marketing
  • You would have ideally managed social media accounts – Facebook, twitter, LinkedIn etc.
  • Previously worked within an organisation where you have worked with people at all levels
  • Demonstrate success in online marketing via study, work experience or previous roles
  • A natural passion for, and hunger to stay at the cutting-edge of, online marketing
  • A motivated self-starter who can work autonomously but solicit help and feedback when needed
  • Creative flair and eye for detail
  • Excellent copywriting and communication skills
  • Ability to work collaboratively across different teams
  • Able to think strategically and commercially analyse the impact of digital marketing activity

This is a great opportunity for a graduate looking to take the next step in their career, with lots of opportunities to become a multi-faceted digital marketer and develop your skills in both B2C and B2B fields.