Tottenham Hotspur Stadium naming rights are close to being finalised
The big news coming out of North London this week is that the Daily Mail have reported that Chairman Daniel Levy is incredibly close to finally signing the naming rights of the Tottenham Hotspur stadium to the highest bidder.
The almost 63,000-capacity stadium that dominates the Tottenham skyline officially opened its doors to the public on the 3rd April 2019. Standing as the third-largest football stadium in the country, Levy planned for the stunning home of Spurs to be named after its eventual Sponsor. No doubt, the sponsorship sale seemed a shrewd strategy by Mr. Levy to cover, in-part, the costly sum of the stadium’s construction. The project is estimated to have cost over £1.2 billion pounds from start to finish.
Two years on and the stadium still goes by its temporary name, the ‘Tottenham Hotspur Stadium’ as the club has struggled to find a buyer. It was leaked, way back in 2016, that the taxi-hailing giants Uber were in line for the naming rights, for a reported sponsorship fee reported to be in the region of £20m per year. For one reason or another, this never materialised.
The Daily Mail do not reveal their sources but claim that Levy and the ‘Spurs hierarchy’ are close to a ‘breakthrough’.
How much are Tottenham Hotspur in debt?
The news of a stadium sponsor would no doubt come as a huge relief to the club. Like all stadia around the country, entry was closed to the public during the Coronavirus pandemic and that meant a substantial reduction in income for the club. Spurs reported a shocking £63.9 million loss for the financial year ending on the 30th June 2020. To add salt to the wound, this loss followed on from two years of record profits for the North London Lilywhites.
It is reported that Spurs are in a total of £600m in debt following the Stadium construction project. So, not only will Daniel Levy be relishing at the opportunity to sell the naming rights but will also be incredibly keen to see his stadium at full capacity again for the 2021/2022 Premier League season which kicks off in August.
Tottenham’s first game of the new Premier League season
Tottenham Hotspur welcomes Premier League winners Manchester City to North London for their first game of the new campaign. It has been a while since fans were allowed inside to view their beloved Lilywhites live, so the atmosphere is expected to be electric. Pep Guardiola’s Man City are obviously formidable opponents and will see English stars Raheem Sterling, Phil Foden, John Stones, and Kyle Walker reunited with Harry Kane after a memorable summer.
Final time 🦁🦁🦁🏴 pic.twitter.com/uac9XWnxrU
— Harry Kane (@HKane) July 10, 2021
That is, of course, if Harry Kane stays at Spurs. The rumour mill is never devoid of speculation regarding super Harry Kane’s immediate future at Tottenham, and his potential links with Manchester City, but the Spurs boss has made it quite clear that he wants Kane to stay. The latest news in fact reflects Tottenham Hotspur’s interest in finding their superstar a striking partner. Southampton’s Danny Ings is rumoured to top the Spurs transfer list at the moment after a couple of impressive seasons at for the Saints.
The 28-year-old Englishman, who has netted 34 times in the last two seasons for the Saints, has rejected a contract extension and is said to be available for £20 million. Nuno Espirito Santos was forced to play around with his formation at Wolves last season, so it is unpredictable how he sees Ings and Kane lining up together for Spurs. Only time will tell! It could be a wonderful partnership for the fans at their… currently unnamed super stadium.