It has been confirmed this week that Tottenham Hotspur will return to the United States this summer to compete in the International Champions Cup against Barcelona, AS Roma, and AC Milan.
Spurs have chosen the U.S. as their pre-season destination six times out of the last nine trips as their fan base continues to grow in the States. Tottenham Hotspur’s chairman, Daniel Levy, commented that,
“Our following in North America has grown considerably during this time with the number of official supporters’ clubs alone more than quadrupling.”
One of Levy’s goals since he took over from Alan Sugar all those years ago, has been to forge a relationship with the American directors of the NFL and to almost twin both variations of football in both countries – which has resulted in a 10-year deal permitting two NFL games to be hosted at Spurs’ New Stadium each year. Daniel Levy places great emphasis on keeping his relationship with his American fanbase fruitful and engaging. He commented that,
“We are grateful to have such strong support in the US and we are fully aware of the sacrifices they make to watch us play at any hour of the day. We look forward to showing them our appreciation when we visit this summer”
Spurs U.S.A Tour: Dates and Locations
Spurs will kick off the competition against AS Roman at the SDCCU Stadium in San Diego on the 25th July. On the 28th July, they will come head to head with Barcelona in the Rose Bowl, Pasadena. Finally, the third game, against AC Milan, will be played at the U.S. Bank Stadium in Minneapolis on the 31st July.
🇺🇸 Our #ICC2018 fixtures:
🗓️ July 25
🏟️ SDCCU Stadium, San Diego
🗓️ July 28
🏟️ Rose Bowl Stadium, Los Angeles
🗓️ July 31
🏟️US Bank Stadium, Minneapolis
— Tottenham Hotspur (@SpursOfficial) April 17, 2018
Last year, Spurs took on PSG in Orlando, Roma in New Jersey, and Manchester City in Nashville.
Of course, this year marks the 21st World Cup competition, which is to finish on the 15th July. Therefore, players who spend time in Russia competing for their national teams, particularly those who advance to the final stages of the tournament, will probably not travel to the USA but instead catch up on some resting time after an extended season of football.
Daniel Levy has a particular business plan for Tottenham Hotspur. A significant element of that plan has been to globalise the brand. These trips are not only necessary to provide players with new terrain to bond as a team but also to keep Spurs, the brand, relevant in the US. Their sponsorship deal with AIA, as well as ENIC’s business connections, has similarly boosted the number of Spurs followers in Asia. No doubt we will be seeing scheduled tours to the East in the next five years, perhaps after Tottenham Hotspur have successfully hosted one or two NFL fixtures at the new stadium.